Blog · El Faro Digital

Digital marketing that makes sense
and delivers results

Paid media strategies, case studies, and lessons for SMEs, startups, and growing companies — from Los Lagos to the world.

El Faro, a digital marketing lab: the story behind Compass Metrics

Why we stopped thinking of ourselves as just an agency — and how that mindset led us to build Compass Metrics, the tool for talking to your campaigns.

By Thomas Schmidt · July 29, 2026 · 7 min · —

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Technical SEO and paid campaigns working together — Google Ads and Meta Ads Chile

SEO · Paid Media

SEO and paid media: why a well-optimized site makes your budget go further

Google's Quality Score and Meta's Ad Relevance Diagnostics depend on your site, not just the campaign. How technical and content SEO lower the cost of every click.

By Thomas Schmidt · July 22, 2026 · 6 min · —

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High-impact reels for a luxury footwear catalog on Meta and Shopify — content marketing Chile

Content Marketing · Paid Media

Content is king: why investing in Google and Meta alone isn't enough anymore

Real case: +300% sales in one month for a luxury footwear catalog, thanks to two reels, a campaign filter, and AI-driven targeting.

By Thomas Schmidt · July 10, 2026 · 8 min · —

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Remarketing audience segmentation by purchase intent — abandoned carts and recovered visitors

Paid Media · Remarketing

Remarketing for SMEs: how to recover the sales you were about to lose

How segmenting by intent (instead of repeating the same ad) took the recovery rate from 2% to 9% and ROAS from 2.1x to 5.8x in six weeks.

By Thomas Schmidt · July 10, 2026 · 7 min · —

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Patagonian wool tapestry with volcanoes, salmon, and a cabin — digital marketing in southern Chile

Paid Media · Regional Strategy

Running digital advertising in southern Chile: why the usual marketing rules don't apply the same way here

Small audiences, niche industries, and three distinct markets. How to adapt Google Ads and Meta strategies for businesses in Los Lagos, Patagonia, and beyond.

By Thomas Schmidt · July 1, 2026 · 7 min · —

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Business owner racing against the clock — digital marketing on a limited budget

Paid Media · Strategy

Why your small budget isn't the problem — and what actually is

How we achieved a blended 6-to-10x ROAS by month 2 for an SME with limited investment. The unified toolkit we used — paid and free.

By Thomas Schmidt · June 25, 2026 · 8 min · —

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Digital Marketing · Strategy

Why communication with your agency defines the success of your campaigns

How restarting communication with a client drove +850% growth — from a full month down to just one week. The three pillars behind the result.

By Thomas Schmidt · June 7, 2026 · 8 min · —

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