SEO that doesn't compete with your ad spend — it makes it cheaper

At El Faro we don't treat SEO as a checkbox separate from paid media. We work it as a direct performance lever: a well-optimized site doesn't just bring in free organic traffic — it also improves the Quality Score of your Google campaigns and the Ad Relevance of your Meta campaigns, which lowers the cost per click and per result on the ad spend you're already paying for.

What's included

• Full technical audit: load speed, indexation, URL structure, structured data (schema.org) and mobile experience.
• Regionally-focused keyword research: how your audience actually searches across Los Lagos, Araucanía and Patagonia — not just generic terms built for Santiago.
• On-page SEO: optimizing titles, meta descriptions, headings and content across your site's key pages.
• Local SEO: Google Business Profile, location signals and content built around "near me" and city-level searches.
• Strategic content: articles and pages built to capture the specific searches your industry gets — tourism, services, retail.
• Reporting tied to your paid media: Quality Score, Ad Relevance Diagnostics and organic rankings tracked together, not in separate silos.

Who it's for

This service makes the most sense if you're already investing — or about to invest — in Google Ads or Meta Ads and want that budget to go further, or if your business depends on local search. Boutique hotels, cabin resorts, thermal springs, expedition companies and professional services across southern Chile are some of the verticals where we've seen the strongest impact.

How we work

1. Initial audit — technical, content and competitive.
2. Prioritization — which changes move the needle first, based on impact and effort.
3. Implementation — directly on your site, or as a detailed guide for your technical team.
4. Monthly measurement — tied to your paid campaigns, not reported in isolation.

Let's start with a free 30-minute audit to see where your site's biggest potential is.